"CrownPeak is the leading independent player at the intersection of content management and on-demand software - two technology trends that are seeing incredible market adoption.”
- Anthony Lee
General Partner
Altos Ventures
2010 Company Articles
07.29.09
Making Your Content Stand Out (When Everyone's an Expert)
By Jennifer Agustin, Founder - Acquisitive Marketing
A well-known food editor was recently asked how she perceived her value as a renowned food critic, when, with the click of a mouse, anyone could go to Yelp or CitySearch to access aggregated...
How to Use Quality Content to Improve SEO
By Lisa Weinberger, CEO and founder of PearlyWrites, LLC
The concept and utilization of SEO throughout the Internet has quickly flourished since its introduction. Consumers are now using the web for their everyday needs, and businesses are utilizing...
09.11.08
High-Value Content - and a Good CMS - Make the Real Marketing Difference
A quick look at many corporate Web sites finds a surprising amount of
low-importance content occupying precious space – and consequently, customer
time. The good stuff is supposed to be in there somewhere, but it’s just very
hard to find. It should be a no-brainer then, to understand why monetizing
content on...
09.10.08
Does Your Web Site have a Content Management Problem?
At the end of the 90s, research forecasts of online retail sales were
aiming for a modest $15 billion by the end of 2003. Compare that with recent
figures from Forrester Research indicating that online retail sales in the US
alone reached $175 billion in 2007, up 21% from $144.6 billion in 2006. And
what’s...
04.16.08
Getting to the Point and Getting It Right (with a CMS)
The new era of information exchange is complex but its possibilities are bright and exciting. Shifting markets put enormous pressure on firms to create a seamless and holistic approach to customer interactions. Online consumers are not always hard pressed for time; yet surfing habits indicate they...
04.03.08
A CMS Can Raise Marketing and IT Synergy for SEO Success
Optimizing a company’s Web site for search engines such as Google and Yahoo!, is a critical task for marketing professionals. However, while Search Engine Optimization (SEO) is becoming increasingly important, the Webmaster and his army of technical personnel often fail to connect with the vision of the marketers....
07.29.09
Making Your Content Stand Out (When Everyone's an Expert)
By Jennifer Agustin, Founder - Acquisitive Marketing
A well-known food editor was recently asked how she perceived her value as a renowned food critic, when, with the click of a mouse, anyone could go to Yelp or CitySearch to access aggregated...
How to Use Quality Content to Improve SEO
By Lisa Weinberger, CEO and founder of PearlyWrites, LLC
The concept and utilization of SEO throughout the Internet has quickly flourished since its introduction. Consumers are now using the web for their everyday needs, and businesses are utilizing...
09.11.08
High-Value Content - and a Good CMS - Make the Real Marketing Difference
A quick look at many corporate Web sites finds a surprising amount of
low-importance content occupying precious space – and consequently, customer
time. The good stuff is supposed to be in there somewhere, but it’s just very
hard to find. It should be a no-brainer then, to understand why monetizing
content on...
09.10.08
Does Your Web Site have a Content Management Problem?
At the end of the 90s, research forecasts of online retail sales were
aiming for a modest $15 billion by the end of 2003. Compare that with recent
figures from Forrester Research indicating that online retail sales in the US
alone reached $175 billion in 2007, up 21% from $144.6 billion in 2006. And
what’s...
04.16.08
Getting to the Point and Getting It Right (with a CMS)
The new era of information exchange is complex but its possibilities are bright and exciting. Shifting markets put enormous pressure on firms to create a seamless and holistic approach to customer interactions. Online consumers are not always hard pressed for time; yet surfing habits indicate they...
04.03.08
A CMS Can Raise Marketing and IT Synergy for SEO Success
Optimizing a company’s Web site for search engines such as Google and Yahoo!, is a critical task for marketing professionals. However, while Search Engine Optimization (SEO) is becoming increasingly important, the Webmaster and his army of technical personnel often fail to connect with the vision of the marketers....
03.25.08
Selling Content in the ‘Free’ World (And How your CMS Can Help!)
Whoever said “the best things in life are free” was probably not thinking about content. Then, along comes the ‘big bang’ of information technology and its progeny – the constantly unfolding (and largely ‘free’) online universe, to drastically rearrange our...
