“Being able to communicate accurate information is absolutely critical in our industry. Prior to implementing the CrownPeak CMS, we were completely reliant upon a third party web agency. Now with CrownPeak, we have complete control of the update process for our websites."
Tina Sampath
Associate Director of eMarketing for CV Therapeutics
CrownPeak Announces Continued Rapid Growth through 2009 and First Quarter 2010
Los Angeles, April 20, 2010 -- Despite overall continuing uncertainty in the economy, but reflecting the positive growth trends in Software-as-a-Service and cloud-computing solutions, CrownPeak announced today that following on double-digit growth in 2009, growth through the first quarter of 2010 continued at a robust pace.
CrownPeak experienced 35% revenue growth in the first quarter, as compared to the same period last year. This continues along the pattern that has averaged more than 35% average increases in recurring revenue year over year since 2006.
“We are especially proud that a significant amount of the growth can be attributed to the launch of the new online marketing tools in the fourth quarter of last year.” said Jim Howard, CEO, CrownPeak.
The CrownPeak Online Marketing Suite provides marketers with content targeting segments and behavioral targeting without the requirement of new code or IT Support. Users can easily create "playlists" of persona segments based on implicit data such as referring URLS, external marketing campaigns, paid vs. organic search, geography or even specific IP ranges.
More than half a dozen existing CrownPeak customers have already added these marketing tools to their existing implementation – and more new customers are being added each month.
“We’ve seen diverse use-cases for the new tools. Some customers focused on behavioral targeting for upsale offers. Others are focused on analytics and customer data. And others are driving segmentation and testing strategies.” said Carl Sutter, CrownPeak’s CTO. “We believe this is the future of content management: it’s what we call Actionable Analytics.”
"Given the continuing uncertainty in the economy generally, we are very pleased at the continued growth for both new and existing software tools." said Jim Howard, CEO, CrownPeak. "CrownPeak continues to be a leader in the ongoing transformation in the way software is delivered. With our new online marketing tools, mobile interfaces and integration with social media – we’re making it easier than ever for marketers to deliver successful Web sites without high upfront costs or IT bottlenecks. That’s the promise of cloud-based solutions and we are staying at the cutting edge. “
About CrownPeak
CrownPeak is the market leader in cloud-based web content management and behavioral targeting. CrownPeak’s unique combination of software and services give Web site managers complete control over the critical functions involved in delivering a successful, revenue-driving Web site.
Hundreds of diverse organizations such as Skype, Nissan, Alico, Defenders of Wildlife, EMI Music and the State of Virginia have realized the value in CrownPeak's renowned ease-of-use, its 24x7 customer support and guaranteed response times. CrownPeak has been named to EContent’s 100 most influential companies list, has won eWeek’s prestigious Analysts Choice Award and InfoWorld’s Product of the Year Award and has been named a finalist for Best Customer Service from the American Business "Stevie" Awards for the last three years running.
