CrownPeak CEO To Clarify Web 2.0 Chaos At DMA 2007

“Ask the Experts” Session Will Provide Guidance for Marketers Looking to Understand Web 2.0 Feedback Technologies

Jim Howard, CEO of CrownPeak, the company defining the future of content management, will present an “Ask the Experts” session at the Direct Marketing Association (DMA) 2007 Conference & Exhibition, taking place in Chicago, October 13 – 18.  Howard will present marketers with a method for understanding and utilizing Web 2.0 feedback options to better communicate with their audiences and drive competitive differentiation.

DMA Conference & Exhibition 2007
Who: Jim Howard, CEO, CrownPeak
What: Ask the Experts – Marketing for Web 2.0: from Chaos to Clarity
When: Monday, October 15, 12:15 p.m. to 1:30 p.m.
Where: Exhibit Hall of McCormick Place West, Chicago, IL

DMA07, the DMA’s annual conference and exhibition, is the largest gathering of direct marketing professionals in the world.  DMA07 will feature more than 150 educational sessions, as well as industry roundtables, case studies, white papers and research reports. 

On Monday, October 15, Howard will present “Marketing for Web 2.0: From Chaos to Clarity.”  During this session, Howard will discuss how to utilize the myriad of Web 2.0 tools like RSS feeds, site subscriptions and open-ended content to improve Web marketing.  Finally, he will present the marketing benefits of a Web 2.0 implementation.

CrownPeak will also be exhibiting at DMA in booth # 2233. Stop by to learn more about the “Five Reasons Online Marketers are Failing.”

If you are a member of the press and would like to schedule a meeting with CrownPeak at DMA07, please contact Becky Caudill, SHIFT Communications, at bcaudill@shiftcomm.com or (415) 591-8418.

About Jim Howard
As CEO, Jim Howard is focused on advancing CrownPeak’s leadership in the software-as-a-service (SaaS) market. Under Howard’s leadership since its founding in 2000, CrownPeak has become the market leading company in the content management software services sector.

Howard’s professional background combines extensive startup experience with years of software development and professional services delivery and management, having spent the past ten years working with Web content management and search technologies.

Howard previously held senior executive positions in professional services management, sales and operational management with companies such as USWeb, MarchFIRST and a successful startup, W3-design.

Howard was named by CMSWatch as one of the “20 People to Watch in Content Management” for 2005.

About CrownPeak
CrownPeak is defining the future of content management with its cost-effective, easy-to-implement software services for enterprise-level Web content management and site search. As the only solution to offer best-of-breed integration with ExactTarget, salesforce.com and WebTrends, CrownPeak’s 360° Site Management gives Web site managers complete control over the critical functions involved in delivering a successful, revenue-driving Web site.

Enterprises and vertical organizations such as Crain Communications, Hyundai Motors, the State of Virginia and the University of Southern California have realized the value in CrownPeak’s 24x7 customer support and guaranteed response times. CrownPeak has been named to EContent’s 100 most influential companies list, has won eWeek’s prestigious Analysts Choice Award and InfoWorld’s Product of the Year Award and has been named an SIIA CODiE Award finalist for Best Content Management System every year since 2003.

Media Contact:
Becky Caudill
SHIFT Communications
415-591-8418
bcaudill@shiftcomm.com