Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group™ company, is the country’s leading national retail brand builder, and the 14th largest advertising agency in the United States, with more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Washington DC, Chicago, Dallas, San Francisco and Atlanta.

Like many brand building firms, Zimmerman is engaged by clients to implement, develop and integrate many different types of strategic campaigns.  And, as they've added such clients as Nissan, Pep Boys and Jackson Hewitt, they realized that there was a gap in their strategic services Web content, landing page and site operations.

Certainly some clients preferred to have their enterprise Web site management technology completely hosted in-house, and some preferred to outsource the entire operations of their Web site.  But these clients and Zimmerman had a need for a complete landing page and micro-site infrastructure.  And this solution needed to be fast, efficient and live up to their reputation as being extraordinarily fast and easy to work with.

Managing this infrastructure themselves was out of the question.  Plus they needed to empower their customers. If they or their clients needed technical support or needed a bug addressed, they needed dedicated support.

CrownPeak is the only company to provide comprehensive, world-class Web Site, Landing Page and Micro Site solutions as a true software-as-a-service (SaaS) solution. The CrownPeak Solution for Zimmerman includes Web Content Management, Web Hosting and pre-integrated solutions for Web analytics and email campaign management.

The Benefits to Zimmerman
As a CrownPeak partner, Zimmerman benefits by providing differentiating value to the clients that take advantage of the CrownPeak solution. Zimmerman has the ability to customize and manage the CrownPeak systems, without the added overhead and costs of managing a technology infrastructure.

Additionally, all upgrades, patches, enhancements and ongoing maintenance to the software is completely handled for them by CrownPeak. So, they can focus on providing strategic counsel to their clients, without worrying about the underlying infrastructure. And because all CrownPeak customers are on the same version of the software, Zimmerman never worries about a customization they may do or that they need supported in an upcoming version of the software.

The End Result
CrownPeak and Zimmerman have been working together now since the beginning of the year on successful campaigns for Nissan, Pep Boys and, most recently, Jackson Hewitt.