CrownPeak is the only on-demand solution that puts the full control of the content management and online marketing lifecycle directly in the hands of the online marketer.

What does that mean:

Create and Manage content and your campaigns no matter where they live, through a single easy-to-use interface. Workflow, approvals, scheduling and publishing content through a process of your design.   You control content elements across all of your online channels – whether it’s on your Web site or your social media presence (e.g. Twitter, Facebook) or even on third party sites.

You create and manage the calls to action, the data collection forms and how that data is handled, and what defines a “conversion” for your business.

Test & Measure the results of which campaigns and which content is actually working.  A/B split testing, Multivariate tests and content optimization with real time reporting, integrated conversion analytics, visitor and content usage metrics empowers you to  measure the effectiveness of a single call to action or the conversions of an entire campaign in one user view.

Target & Improve Segment your audience and target your content by demographic or “what you know” about your visitors.  Refine your content and your results and improve the relevance of your content for each segment.  Test specific calls to action, or any element of any page, to audience segments that you define, including geography, behavioral, demographic even time of day.

It’s no surprise to anyone that online marketing works. But as more and more of the marketing budget moves from traditional media to online - creating, managing, measuring and optimizing them is simply becoming difficult and unwieldy.  

From managing content in one solution, to integrating with CRM and lead nurturing programs in another to reviewing analytics in another, to testing and targeting in yet another – the process is difficult and unwieldy.

Managing content is easy – but until now, having one console to manage the full lifecycle of content marketing measurement and optimization is hard.