“Being able to communicate accurate information is absolutely critical in our industry. Prior to implementing the CrownPeak CMS, we were completely reliant upon a third party web agency. Now with CrownPeak, we have complete control of the update process for our websites."
Tina Sampath
Associate Director of eMarketing for CV Therapeutics
For your web site to be a success, you need to report on not just how many - but "who" is visiting, what they're interested in - and how you can begin to communicate with them one on one. So, whether it's visitor information, survey results, registration data, or comments on an article - it's all data/content and it needs to be managed.
Beyond what CrownPeak does for online marketing with the CrownPeak Landing Page Manager, CrownPeak has also made it's Data Capture and Reporting Tools available as a separate module within CrownPeak CMS being able to capture and report on data gives the web site manager tremendous benefits.
With CrownPeak's Data Capture and Reporting Tools, it's easy to create custom pages with forms that capture registration data. This might be an event registration for a live event or a webinar, or perhaps a registration for an upcoming distribution of content - or even a newsletter.
Whatever your need, CrownPeak Solutions make it easy for you to roll out new registration forms and capture as much or as little data as you require.
And then, using the reporting suite, you can report on how many registrants vs. how many visits, compare events over time or even feed those registrants directly into Salesforce.com or other CRM system where they can be fed to the appropriate team for follow-up.
One of the most important things to understand is "who" is visiting your web site. By capturing the "who", you can really start to tailor your content and improve their experience. Using CrownPeak's Data Capture and Reporting capabilities, you can put survey forms in front of valuable content, or any page you'd like to track. So, for example, you could make people answer a few valuable questions before being able to see a particular page or download a particular document.
Then, the reporting suite makes it easy for you to see more qualitative data about "who" downloaded what document, and will provide a series of metrics for you to see "who" is getting value out of your site.
CrownPeak's Data Capture and Reporting makes it easy to create a simple survey page that you can place in your site. While not a survey reporting tool, with CrownPeak's Data Capture and Reporting tools, you can easily create as many questions and answers, and capture all the data from the Survey and export all the data into any application you want.
