“Being able to communicate accurate information is absolutely critical in our industry. Prior to implementing the CrownPeak CMS, we were completely reliant upon a third party web agency. Now with CrownPeak, we have complete control of the update process for our websites."
Tina Sampath
Associate Director of eMarketing for CV Therapeutics
In today's world, it's extraordinarily important that you understand who your visitors are, and how they relate to your content. As online marketers, you've got to answer the question "who?" and "why" your visitors are there.
CrownPeak now offers complete user metrics and analytics - and can feed them automatically back into the Web Content Management tools in order to optimize content for relevance to your visitors.
From top town analytics, where you can measure pageviews, visitors, and which content is most popular, to bottom up analytics, where you can track individual marketing campaigns to tracking what each, individual user's first interaction with your site.
CrownPeak offers insightful, and easy-to-understand reporting directly within the application interface so you don't have to scroll through thousands of reports to get to the simple, powerful and insightful data you need.
Such as:
A global Web Site Analytics Dashboard:
Individual Campaign analysis of landing pages and conversion metrics
Campaign vs. campaign analysis of visits and conversions
Location reference points with Google map mashups to understand where your users are coming from
Seeing analytics of most popular content in an easy to understand Tag Cloud - which can be included on your Web site as a navigational feature
Skype is using CrownPeak tools to automatically aggregate content from Shopping.com and use it to optimize the display of pricing in their online store.
Experience Life is using CrownPeak Analytics to automatically feed content back into their web site to display the Most Popular Pages - and also the Most emailed Pages. Check it out:
