Blog Categories

When to replace your legacy CMS: The tipping point

20 May 2020

Crownpeak can completely change the economics of your company’s CMS TCO. Learn more about replacing your legacy CMS with Crownpeak; download our ebook today.

Finding a Future-Proof Approach to Headless CMS

14 Jan 2021

Content management systems have evolved from traditional to headless to hybrid to reflect customer needs. Now, a new paradigm is shaping the future of CX.

WCM Buyer’s Guide: Four Lenses to Help Achieve the Best ROI on Your Web Stack

11 Dec 2020

In this guide, we’ll review the lenses customers should look through when considering a new CMS or WCM, so you’ll know what to look for in potential vendors.

The Future is Composable: What Technology and Recruitment Trends Reveal

26 Aug 2021

Three key takeaways from our webinar with Amazon Web Services (AWS) and Jefferson Frank

Why marketing goes rogue: 5 causes of CMS sprawl

26 Jul 2021

As the pace of digital accelerates, organizations are increasingly stymied by friction between marketing and IT teams.

Welcome to Crownpeak Delivery Powered by Webscale

9 Oct 2021

Crownpeak has partnered with the leading cloud delivery platform, Webscale to offer best-in-class experience delivery with enhanced scalability, security, and Insight.

Believe it: A CMS “born in the cloud” obliterates your costs

23 Jul 2020

Crownpeak DXM has a far lower TCO than an on-premises web CMS. Use our CMS Carrying Cost Calculator to find the true cost of your legacy CMS.

Choose the Right CMS: Four Steps from Vendor Shortlist to CMS RFP

8 Dec 2021

Free CMS RFP Template - covering 150+ core requirements - for a complete and easy-to-use CMS vendor application template that will get you going fast.

Crownpeak Headless 2.0 for marketers and developers

27 Aug 2020

Crownpeak has taken the concept of headless CMS even further with Headless 2.0. Read our blog for more information on the unique advantages of Headless 2.0.

Solving the marketing productivity puzzle in one clean sweep

15 May 2020

By switching to a true cloud-architected web CMS, companies can reduce operating costs, accelerate digital activity, and free up IT resources. Here’s how.

Get Blisteringly Fast Speed with Crownpeak and Gatsby

1 Jul 2022

Learn how Crownpeak’s Gatsby Source Plugin provides developers with the ability to benefit from blistering content deployment and page loading speeds.

How organizations are using DQM to assist with COVID-19 digital content

3 May 2020

COVID-19 has led to rapidly changing situations around the world. It's more important than ever to manage digital content in real-time.

Customer Experience Mapping Vs. Customer Journey Mapping: What's the Difference?

23 Mar 2021

Understanding the difference between customer journey mapping and customer experience mapping can help optimize your customer experience strategy.

Decoupled or headless architecture: Which one is better?

14 Jul 2021

When it comes to decoupled vs. headless architecture, the question of which is better is a case of which is a better fit for your specific needs.

Single Page Application SDKs for Crownpeak DXM

27 May 2021

Native Crownpeak DXM support for React, Vue.JS or Angular developers - potentially saving days of work!

Headless Vs. Decoupled: The CMS Architecture Debate Worth Having

16 Mar 2021

While both headless and decoupled CMS have gained popularity, the debate over which is the more effective system architecture highlights the capabilities of both types of systems.

When Free is Expensive: Four Open-Source CMS Disadvantages You Need to Know

23 Jul 2022

Open-source CMS typically come with high infrastructure and support costs. Understand advantages of moving to a fully-managed SaaS CMS

Going Digital-First: Why Agility is Critical for Healthcare and Pharma

6 May 2021

The COVID-19 pandemic may have forced healthcare and pharmaceutical companies to speed their digital transformation, but they’re still not moving fast enough.

How SaaS helps during economic disruption

2 Jul 2020

The transition to cloud provides clear advantages with radical reductions, or even elimination, of many key cost drivers. Here’s more.

Five Reasons Your Composable DXP Needs to be True SaaS

13 May 2021

The market is looking for True SaaS composable DXPs to meet customer expectations for compelling content. Crownpeak DXM delivers.

4 Reasons Marketers Need a Composable DXP

11 Oct 2022

The commerce landscape is shifting rapidly, and marketers need technologies that are keeping pace. This speed of change may also cause frustration for marketers relegated to working with less flexible and secure CMS.

How a Composable DXP Improves Customer Experience

20 Oct 2022

Decoupled hybrid headless architecture, with its robust content management tools gives marketers the freedom to rapidly create and distribute content across channels without friction or over reliance on IT.

Digital Agility in Financial Services: Three Critical Pivots for Success

20 Jul 2021

Financial services organizations must accelerate their digital transformation if they are to remain competitive in the post-pandemic world.

5 Customer Experience Trends to Watch in 2021

9 Mar 2021

Watch for these five customer experience trends in 2021, and then let Crownpeak’s DXM help you deliver extraordinary digital customer experiences this year.

What is a Composable DXP and Why do I Need One?

5 Oct 2021

A composable DXP gives marketers just the tools they need to create engaging, market-leading customer experiences, with the agility and flexibility to do it faster and at a lower cost.

Building a Better B2B Buyer’s Journey

8 Oct 2021

Four key takeaways from Sean Murray’s interview with Crownpeak CMO at the 2021 Gartner® Marketing Symposium/Xpo

B2B Commerce Has Changed – It’s time for Marketers to Change with It

22 Mar 2022

How marketers are using hybrid headless SaaS CMS and AI-tools to power their e-commerce marketing strategy and succeed in the new B2B buy cycle

Enter the Globalization Fast-Lane with Integrated Translation Management Software

24 Dec 2021

Integrating translation management software (TMS) with CMS helps you go global – with swift content localization, faster time to value and reduced cost across your multi-channel content supply chain.

Which Customer Experience Metrics Matter Most for 2021?

2 Mar 2021

Select the best customer experience metrics for 2021 to maximize your ability to design CX-optimizing content.

Five Reasons Leading B2B Brands are Embracing Content-Driven Commerce

1 Mar 2022

To reach and nurture their customers in the new buy cycle, B2B sellers must engage them with content throughout their digital buyer’s journey. This isn’t just a future-looking idea, it’s the reality of business today – and if you aren’t delivering, your competitors will.

The secrets of a successful digital CX strategy

12 Mar 2020

In this blog post, we’ll explore the challenges facing marketers as they try to draft a navigable roadmap for their digital marketing and digital transformation initiatives.

3 Ways Marketing Should Be Using Full-Funnel Reporting

7 Oct 2021

Everyone wants to scale Marketing, but doing so without the right data framework in place is a bit like playing roulette with your budget.

Navigating the FCA's Anti-Greenwashing Guidelines

7 May 2024

The Financial Conduct Authority (FCA), the UK's regulatory body for financial services institutions, has unveiled new guidelines to combat greenwashing in sustainability disclosures. Set to take effect on May 31, 2024, the FCA mandates that all businesses ensure their sustainability references are fair, clear, and proportionate to the product or service's actual sustainability profile.

Empower Marketers with Seamless Web Accessibility and Content Control

2 Nov 2023

Improve web performance, stay compliant, and expand your reach by ensuring your content is of high quality and accessible to everyone.

Celebrating Global Accessibility Awareness Day (GAAD) 2024

16 May 2024

In today’s digital age, accessibility is no longer a nicety – it’s a necessity. On Global Accessibility Awareness Day (GAAD), we recognize the persistent barriers faced by over one billion people with disabilities worldwide who struggle to access information and engage with online platforms.

The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

7 Dec 2023

Getting web accessibility right is a massive commercial opportunity. The World Health Organization estimates that 1.3bn people worldwide are living with some form of impairment. The benefits of making it easier for even some of them to use your web properties could be huge, including expanding your reach and improving web performance.

The European Accessibility Act: What it Means for Your Business

8 Mar 2022

Everything you need to know about the EAA, timelines for compliance and the implications for your business

5 Steps to a Successful Accessibility Compliance Program

1 May 2021

Organizations want to create accessible website experiences, but where to start? Here are 5 steps to get your ADA / WCAG compliance program off the ground.

Understanding the European Accessibility Act: How it’s Revolutionizing Inclusion

26 Oct 2023

Farewell Compliance Sheriff - Crownpeak’s #1 Accessibility Solution Has You Covered

14 Jul 2021

Crownpeak’s enterprise web accessibility compliance solution, Digital Quality Management (DQM) has you covered.

Delivering Accessibility and Inclusivity at Scale

1 Mar 2021

Creating an accessible and inclusive experience across an organization’s digital properties is challenging. Learn how to do it at scale with six best practices.

WCAG 2.2 Compliance: What You Need to Know

11 Sept 2023

The latest on the upcoming WCAG 2.2 release: WCAG 2.2 status, release date, what’s new, and how to get compliant.

Bridging The Digital Divide: How Choosing The Right Vendor Can Help Brands Close The Accessibility Gap

26 Sept 2023

A new report from London Research and Crownpeak looks at how engaging the right digital accessibility partner can help brands transform user experience, drive innovation and mitigate their legal risk, in a way that has benefits for all.

ADA for Digital Agencies – Bring your Accessibility Services to Market with Crownpeak

14 Dec 2021

Ensure ADA-compliance, deliver high-value services and drive new revenue streams with the leading accessibility platform for digital agencies.

Celebrating GAAD 2021

20 May 2021

GAAD shines a light on the continuing challenges faced by the more than one billion people with disabilities or impairments worldwide

ADA Lawsuits Surge: Expert Insights on What the Data Reveals

29 May 2021

ADA lawsuit trends spiked in January compared to this same time last year. What do the numbers really mean? Here’s more insight on current ADA lawsuit trends.

7 Ways the European Accessibility Act (EAA) Will Accelerate Your Business

28 Jul 2022

The European Accessibility Act is here. Learn how to leverage EAA for your business

4 Proactive Ways to Prevent ADA Demand Letters

22 Jul 2021

You just received an ADA demand letter. What should you do next? Use this guide to take the right steps and prevent ADA demand letters in the future.

Creating Accessible Web Experiences: It Starts with Cultural Change

10 Aug 2021

How Crownpeak's approach to Digital Quality Management (DQM) works to embed accessibility best-practice and simplify the process of creating inclusive, enterprise experiences.

30 Best Web Accessibility Checking Tools for Compliance in 2021

27 Jan 2021

Web accessibility is one of the most important digital issues being faced today. These tools can help your business stay compliant with accessibility regulations.

Beyond Search Results: Why E-commerce Searchandizing Matters

22 May 2024

The significance of search extends beyond merely retrieving search results. Today, it serves as a strategic tool that goes beyond providing relevant products to shoppers. In the digital age of e-commerce, searchandizing has emerged as a powerful tool for enhancing the search experience, driving engagement, and maximizing sales potential.

Think Global, Act Local

19 Jul 2024

The rate of e-commerce businesses expanding internationally has seen significant growth in recent years. Global e-commerce sales have been rapidly increasing, with international expansion becoming a crucial strategy for many businesses.

Beyond the Silver Bullet: Embracing Algorithm Orchestration in E-Commerce Merchandising

18 Jun 2024

In the ever-evolving landscape of e-commerce merchandising, the quest for the perfect algorithm has become something of a holy grail. We seem to be in a market of vendors all battling against themselves to proclaim they have the best AI and many announcing their algorithm to be the cure for all ills.

Retail trends from Black Friday weekend

21 Dec 2023

Curious how this year’s Peak season measured up? Look no further. We compiled the statistics from our data scientists gathered from our latest peak report and other insights from Black Friday weekend to bring you an overview of how this year looked in numbers.

Quick Guide: Building Effective Merchandising Collections & Virtual Categories 

19 Jul 2024

In the competitive world of retail merchandising and fashion, creating an engaging and immersive shopping experience is key to driving click throughs, higher conversions and average order values. Crownpeak Product Discovery empowers e-commerce merchandisers to craft dynamic and personalized product groupings through Collections and Virtual Categories.

Customer Connect Day Amsterdam insights: How merchandising teams are using technology to prepare for the future

5 Dec 2023

During our recent Customer Connect Day in Amsterdam, our team sat down with our customers to explore the future of merchandising and the strategies to maximize customer lifetime value.

Effortless Internationalization eCommerce Solutions That Make an Impact on both the Global and Local Stage.

8 Aug 2024

In the fast-paced world of eCommerce, expanding into international markets can be overwhelming. At Crownpeak, we get it. Our latest release powered by FredHopper is here to make internationalization simple and effective. We’ve designed it to help merchandisers manage localization without the usual headaches.

Shoptalk 2024 Recap: Key Takeaways and Trends in Retail Innovation

4 May 2024

Shoptalk 2024 was big, bold and full of some amazing exhibitors and speaker sessions. Crownpeak was there in force to help brands understand how to communicate with customers across every channel with a focus on content management, digital accessibility and product discovery and recommendations.

Retailers are you prepared for Peak 2023?

28 Sept 2023

Peak trading, the golden opportunity for retailers to make the most of heightened consumer spending and increased sales, is just around the corner. From Grey Thursday through to Christmas and beyond, brands will fiercely compete for shoppers’ attention.

How merchandising teams are using AI to bolster product discovery

23 Mar 2023

Merchandising teams in particular can benefit greatly from AI as they provide valuable customer insights through real-time analytics. But what are the specific benefits provided by AI, and how are merchandising teams using it to bolster product discovery?

Can your technology scale to meet peak demand?

28 Sept 2023

It’s not just developers, merchandisers and analysts who’ll feel the strain during peak season when it hits on Thursday 23rd November. Your infrastructure will be under pressure to perform.

The role of personalisation technology in driving customer loyalty

10 Mar 2023

This article will guide you through the most important aspects of personalisation for building customer loyalty. You’ll learn how you can start providing personalised content to drive better results and explore how the right platform can unlock this potential.

How technological innovation can help you grow during economic uncertainty

11 Jan 2023

During economic uncertainty, it’s easy for businesses to cut costs and freeze investments. But those that end up thriving, spend money strategically and invest for the future. However, during these times the ‘pot’ to invest is limited so any innovation needs to have clear ROI in that it will generate either efficiencies or revenue growth, ideally both.

How to optimize your ecommerce shopping experiences to get ready for peak

5 Oct 2023

Shopping experiences are rapidly evolving. To keep up, brands are embracing new technologies to enhance customer experience and drive more conversions, especially during times of peak demand

How Can Brands Replicate Luxury In-Store Shopping Experiences Online?

22 Dec 2022

How can ecommerce sites reconcile the need for consistent brand representation with a straightforward user experience and a seamless customer journey while still meeting challenging sales KPIs?

How to improve product discovery to sell more

10 Dec 2022

The journey from product discovery to purchase can be complex, long and dull leading to lower engagement and lacklustre conversions. So, how can you optimise, improve engagement, and ultimately increase site conversions? In this blog, we’ll provide five tips to quickly improve your product discovery journeys.

How to make data the heartbeat of your customer experience online

28 Jan 2023

As increasing overheads narrow your margins and tough economic conditions continue to dampen consumer spending, targeting greater efficiency in these key areas through the use of data has never been more important for stimulating growth. Read on to learn how to put data at the heart of your brand’s customer experience.

What e-commerce tech can put you in a winning position for peak trading?

20 Oct 2022

Beginning on Black Friday-Cyber Monday (BFCM) weekend on November 25-28 and stretching over winter to January 2023, peak season will see ecommerce sites receive a huge spike in traffic from new and existing customers shopping for gifts.

Is Your Ecommerce Technology Scalable?

1 Nov 2022

It’s not just developers, merchandisers and analysts and merchandisers who’ll feel the strain from Grey Thursday and beyond as peak trading season hits on Nov 25th.

How to improve product discovery to sell more

10 Dec 2022

The goal of product discovery is to show relevant products for each customer without compromising the business requirements. By optimising product discovery, you’ll not only increase customer loyalty, but also your sales and conversions.

Peak Trading – How to Prepare Now

27 Oct 2022

It’s not just higher numbers where brands will spot a change over peak season: More than ten months of hype and anticipation since the end of the 2021 season and readiness to grab bargains will see shoppers in a buyer’s mindset from the moment they log in.

5 must-have Product Discovery features for 2023

23 Mar 2023

Customers looking for their next purchase will search online using their digital devices. The rise of the customer-driven economy and the pandemic has sped up this shift to online, increasing the competition and the need for exceptional shopping experiences. Rapid results, frictionless journeys and personalized recommendations are baseline expectations that you need to live upto.

The Power of Personalisation During Peak Season

13 Oct 2022

It’s not just higher numbers where brands will spot a change over peak season: More than ten months of hype and anticipation since the end of the 2021 season and readiness to grab bargains will see shoppers in a buyer’s mindset from the moment they log in.

The importance of Product Discovery in an era of hyper-choice

12 May 2023

Hyper-choice is as likely to frustrate and annoy customers as it is to delight and satisfy them. At a time when retailers are struggling with falling customer spend, it’s essential their customers can find what they want, even when they don’t know they want it.

How to Optimize Your Ecommerce Shopping Experiences at Scale

24 Aug 2023

Shopping experiences are rapidly evolving. To keep up, brands are embracing new technologies to enhance customer experience and drive more conversions. However, with so many technology options available, it can be difficult to know what’s right for your business and choose the right one to reach your goals.

The data-driven approach to converting more ecommerce customers

27 Jul 2023

Read on as we explore how ecommerce businesses can convert more users by embracing a data-driven approach to optimising their customers’ online experiences.

Crownpeak Appoints Samuel Monti as Chief Executive Officer

5 Dec 2023

As CEO, Monti will lead the fast-growing digital experience platform company through its next phase of expansion, driving innovation and customer value.

Take your content experience to the next level with Digital Accessibility and Quality solutions natively embedded in the content management process

2 Nov 2023

Improve web performance, stay compliant, and expand your reach by ensuring your content is of high quality and accessible to everyone.

Crownpeak and Netlify collaborate to future-proof brands against the changing digital landscape

26 Oct 2023

Crownpeak, the leading Digital Experience Platform (DXP) solutions provider, and Netlify, the renowned cloud computing and hosting platform, are thrilled to announce a partnership that will empower businesses to deliver exceptional digital experiences effortlessly.

Crownpeak Is a 2022 Customers’ Choice for Digital Experience Platforms on Gartner Peer Insights

3 Aug 2022

Crownpeak is excited to announce we have been recognized as a Customers’ Choice vendor for 2022 in the Digital Experience Platforms category on Gartner® Peer Insights

Crownpeak Finalizes Acquisition of Attraqt to Expand its Digital Experience Portfolio with Product Discovery Capabilities

6 Dec 2022

Company will power stronger ecommerce performance within its DXP and broaden its global client and support base as a result of this strategic acquisition.

Crownpeak Wins in TrustRadius Top Rated Awards for 2nd Year in a Row

31 Mar 2021

Crownpeak has been named a Top Rated Digital Experience Platform and Content Management System on TrustRadius for the second year in a row.

Analyst View of Recent Acquisition of e-Spirit by Crownpeak

13 May 2021

Merger to combine the strengths of two long-established vendors of DXM solutions, both Market Leaders in Research in Action's Vendor Selection Matrix.

Crownpeak Named a ‘Top Rated Accessibility Testing Tool’ by TrustRadius

26 May 2021

Crownpeak DQM Solution Honored for Helping Companies Create More Inclusive Digital Experiences; This Marks Crownpeak’s 3rd Win in the TrustRadius Top Rated Awards This Year

Why content localization matters now more than ever

24 May 2020

As companies are hit hard by the pandemic, effective content localization is extremely important to business continuity. Here are a few advantages of content localization.

Crownpeak’s business continuity plan for the coronavirus/COVID-19 pandemic

13 Mar 2020

COVID-19 is causing disruptions around the globe. Here’s how Crownpeak is responding so you can continue to rely on us as we navigate these difficult times together.

Crownpeak Acquires Digital Experience Platform Provider e-Spirit

19 Mar 2021

Deal Extends Crownpeak’s Global Reach – While Empowering Companies Everywhere with a Comprehensive Solution for Delivering High-Quality, Revenue-Boosting Digital Experiences

Crownpeak Scoops Multiple TrustRadius Top Rated Awards for Digital Experience and Digital Quality Management Platforms

11 May 2022

Crownpeak DXM Wins Top Rated Awards in the Digital Experience, Content Management, and Headless Categories, While Crownpeak DQM Achieves a Top Rated Award in the Accessibility Testing Tools Category.

Why digital marketing agility was crucial to one global B2B’s Covid-19 response

1 Jul 2020

With Crownpeak’s SaaS CMS, JAMS was able to successfully transform their business from an offline, face-to-face provision to a digital-only business overnight.

Crownpeak Appoints Chris Essex as Chief Revenue Officer

4 May 2022

Crownpeak, the leading digital experience platform, today announced the appointment of Chris Essex as Chief Revenue Officer.

3 out of 4 Companies Want to Manage and Deliver Digital Experiences Faster, According to Crownpeak Survey

9 Mar 2021

As More Business is Conducted Through Online Channels, Companies Estimate They’d Achieve a 38% Lift in Revenue by More Rapidly Delivering New Digital Experiences

CI&T and Crownpeak Partner to Build Accelerators for Retail Experience Management

9 Jan 2023

CI&T and Crownpeak will demonstrate their joint Retail Experience Platform at NRF 2023 Retail’s Big Show in New York from January 15-17 at booth #5659.

Choose a Composable DXP Strategy or Risk Falling Behind

17 Mar 2021

Gartner recommends that organizations achieve this modernization of their DXP stack by adopting a composable DXP strategy.

Crownpeak Names Jodi Reynoso as Senior Vice President, People and Culture

14 Oct 2022

Crownpeak, a leading digital experience platform (DXP), announced the appointment of Jodi Reynoso as Senior Vice President, People and Culture.