Digital Advertising Alliance of Canada

DAAC Principles for Online Interest-Based Advertising

The Canadian self-regulatory principles for online behavioural advertising (also known as the AdChoices program principles) were developed by the Digital Advertising Alliance of Canada (DAAC), in conjunction with other global programs, to apply consumer-friendly standards to online interest-based advertising across the web.

The principles are designed to preserve the innovative and robust advertising ecosystem that supports the vast array of online content in Canada and the ability to deliver relevant advertising to consumers in a manner consistent with applicable Canadian privacy laws.