Agile content creation that empowers ALL teams
Move Faster, Create with Greater Freedom, Keep Controls on Lock.
Drive faster time-to-market with easy-to-use authoring tools, designed to allow those who know your customers best in the driver’s seat. Remove barriers for marketers to impact and configure headless experiences.
Don’t settle for simply headless. A headless content solution offers businesses increased agility to quickly adopt new channels and engage with customers wherever they are, but it also comes with drawbacks.
Business users face a tech learning curve that limits their creative input into the customer experience.
Lengthy time-to-market is a prevalent issue. Developers are needed to spin up new content experiences and updates.
Costly content rework plagues businesses unable to accurately preview contextualized experiences.
Build quicker in low-code/no-code
Empower marketers with autonomy and control of the layout and composition of content. Improve responsiveness to market shifts with easy-to-use tooling so anyone can deploy landing pages in minutes and changes in seconds.
Preview-centric editor. Intuitively compose with drag-and-drop and in-line editing within a live preview.
Template engine. Customize sites using easy-to-access no-code template building and html editing.
Media library. Manage and optimize assets -including images, videos and documents—for any screen or channel from one location to maintain centralized control of your brand.
Work smarter with AI-powered tooling content generation
Accelerate workflows with embedded AI capabilities throughout the editorial process. Get AI assistance when and where you need it whether writing headlines in the editor or labeling images within the content repository.
Writing assistance. One-click content generation and optimization with configurable prompt shortcuts.
Content analysis. Scan page-wide text, get intelligent suggestions, and bulk apply changes for SEO, tone of voice, and quality improvement.
Smart image recognition. Automatically crop images to optimize focus and generate alt-text for boosted visibility.
Truly own omnichannel greatness
Gain a preview of highly individualized customer experiences at any touchpoint and edit on the spot. Shorten the feedback loop and minimize revisions with these powerful features combined with a native accessibility viewer.
Channel-agnostic content. Easily create content fragments —text, images, videos or any other content type—to be consumed at the right channel.
Touchpoint editing. Preview and edit content in the context of any channel for enhanced control.
Digital quality management. Detect and fix accessibility, SEO, and branding issues before publishing.
“The platform’s usability is key to managing all our content in-house. Being able to edit things on the fly, super-quick, makes us extremely agile. What could have taken hours and hours now happens in 15–20 minutes.”
Resources
Hybrid Content Management Systems (CMS): The Next Generation of the Headless CMS
For organizations today, the ability to rapidly manage and deliver omnichannel, high-impact digital experiences is critical to fuel great customer experiences.
Composable DXP Buyer’s Guide: Build Future-Ready Digital Experiences
"Best-in-breed" or "composable" technology strategies are rapidly gaining traction in the market and are increasingly the analyst-recommended approach, as companies look to move away from the slow-moving monolithic platforms of the past.