AI-Powered intelligent merchandising
Generate higher online conversion and revenue growth!
Apply the right level of manual control and direction with AI taking on the heavy lift. Leverage automation with your own business rules to make sure you stay in creative control of your merchandising strategies to increase product visibility and get you hitting those KPI targets.
Drive higher online conversion, efficiency and revenue growth.
60%
Time saved by removing manual merchandising tasks with automation
135%
Increase conversion rates
22%
Increased Product Listing Page to Product Description Page Click Through Rates
14%
Increase “Add To Bag” rates with better discovery
Curate your site and increase your conversion and AOV rates
Automate and scale with creative control
Let our AI do the heavy lifting. We automate mundane tasks yet you remain in control to enhance the overall shopper experience. Automate strategies, saving hours on manual work.
Set up tailored merchandising strategies. Initiate triggers on different pages or at different times.
Automatically re-order products. Scale recommendations by combining shopper behavior and strategic rules and apply across all pages.
Dynamically change merchandising assortments. Deliver unique results based on differing preferences and trends in varying regions.
“At ASOS, we are very data-driven. We have nine sites now, with different rules for each. Through the ability to override those rules and be really flexible, Fredhopper allows us to cover both bases.”
Put the strategy behind merchandising
Apply merchandising rules on top of AI algorithms to control what shoppers see based on your business needs and improve the shoppers’ discovery experience.
Use merchandising rules. Develop merchandising strategies leveraging our patented ranking cocktails, allow merchandisers to define a strategy for product assortment against any data point to meet business objectives.
Merchandise by KPI. Promote high-margin items or high inventory items to help deliver on commercial goals.
Sort as a collection. Group products together that sell well and display products that convey the head-to-toe perspective, so the shopper sees the full outfit and can consider how products work together.
Customize promotions and recommendations. Align results based on shopper location, pin products or exclude them and much more.
Gain actionable insights: A/B test merchandising strategies and track views, adds-to-basket and conversions by category or product page to refine your strategies.
“The ranking feature is great because you can put a default sort on your whole site or personalize this for different categories.”
Replicate the best in-store merchandising experience online
Our visual merchandising capabilities drive better engagement, differentiation of the shopping experience, and ultimately better conversion.
Blend the science and strategy of merchandising with the art of curating engaging experiences that make shopping and discovery enjoyable.
Searchandise
Producing accurate results to search queries is just one element of producing a good search experience. The ability to searchandise, blending search results with merchandising strategy, is what drives real revenue and margin improvement.
Our business controls allow merchandising teams to implement strategies behind search results leveraging our patented ranking cocktail capabilities.
Optimize your search results to drive better engagement, click through, and assortment against your business strategy, be it to reduce future mark down risk, improve visibility of trending products, or localize based on regional preferences. Ranking cocktails allow you to implement and optimize your business strategies to trade smarter and save merchandisers time with up to 60% improvement to day to day tasks.
Resources
Product Discovery Engine Buyer's Guide
This guide, produced by London Research in partnership with Crownpeak, provides an objective set of evaluation criteria for assessing product discovery engine vendors, grouped into practical use-case models and drawing from real-world experience to help you through this decision-making process.
The State of Product Discovery in Digital Commerce 2023
The State of Product Discovery in Digital Commerce 2023, produced by London Research in partnership with Crownpeak, highlights what ecommerce leaders are doing to optimise performance.