Effortless Internationalization eCommerce Solutions That Make an Impact on both the Global and Local Stage.

8 Aug 2024
Imran  Choudhary  profile image Georg    Spielman profile image
Posted by Imran Choudhary ,Georg Spielman

In the fast-paced world of eCommerce, expanding into international markets can be overwhelming. At Crownpeak, we get it. Our latest release powered by FredHopper is here to make internationalization simple and effective. We’ve designed it to help merchandisers manage localization without the usual headaches.

Read on to see how you can start to think global, but act local - creating the best shopping experiences for anyone, anywhere.

Forever New

1. Simplified Access Management

Managing multiple sites and regions is tricky, especially when it comes to access control. Using the Crownpeak Scopes System makes it easy.

• Targeted Merchandiser Access: Grant access to specific locations and categories. For example, give access to France, Germany, and England but restrict Sweden.

• Granular Control: Manage specific categories like UK > Mens > Jeans.

• Flexible Permissions: Assign rights to manage search, merchandising strategies, or sorting options.

This means your team focuses on what they do best without stepping on each other's toes. With this in mind, let’s drop in on your current state of internationalization practices:

Quick Check:

• Can you test and copy rules across countries?

• Can you group countries (e.g., Europe, Scandinavia) or German-speaking regions?

• Can you control access based on team roles?

2. Context dependent attributes for Seamless Management

Different countries mean different values. Crownpeak’s conflated attributes technology helps you manage these variations effortlessly:

• One Setup, Multiple Adjustments: Set a price facet once and adjust for each country automatically.

• Dynamic Data Points: Whether it’s prices, conversion rates, or stock levels, configure it once and get the right data for each country.

This innovation saves time and makes global operations smooth.

Quick Check:

Can you avoid setting things up multiple times when values differ by country?

3. Multi-Language Search Support

Understanding customers in their own language is crucial. With Crownpeak AI Search you can:

• Have Multi-Language Capabilities: Handle searches in multiple languages simultaneously.

• Enhance Shopping Experiences: Customers find what they need, whether searching in their native or foreign language. Language no longer becomes a barrier to engage with the customer.

AI Search reduces effort for your team with clever algorithms and automaton that boosts the shopping experience, with a 98% success rate in removing zero search results and a 16% decrease in search refinement.

3. Multi-Language Search Support
Robust Cloud Infrastructure

Robust Cloud Infrastructure

Crownpeak’s cloud infrastructure ensures uninterrupted service and global reach. During the peak holiday period in 2023, we handled 3.6 billion requests over six days, with zero service disruptions.

By using Crownpeak Product Discovery solutions, you streamline your international eCommerce, enhance localization, and ensure efficient team operations across regions. Let Crownpeak help you think global and act local, driving your international success effortlessly.

Ready to Elevate Your Internationalization Approach to Your eCommerce Operations? Discover how Crownpeak can simplify your global operations and boost your eCommerce success, no matter when, where and how you need it.