Mars' Journey to Scalable Accessibility and Compliance

Think Global, Act Local: Strategies for International Expansion and Localization

For Mars, global leader in snacks, pet care and foods, digital accessibility has always been a priority. However, with over 1000 sites, the challenge was gaining the information and visibility necessary to manage accessibility.

Partnering with Crownpeak, Mars embarked on a mission to enhance their digital accessibility and compliance. Discover how they implemented a best-in-class approach, starting with high-need areas and evolving into a proactive, pre-production review process for all content.

Join Stefanie Rojas, Digital Assurance Senior Analyst at Mars, and Ashley Barker, Solutions Engineer at Crownpeak, as they delve into Mars' journey to achieving scalable digital accessibility.

In this webinar, you'll learn:

● The essential steps to develop a world-class accessibility process
● How to meet specific compliance needs using custom checkpoints
● How Mars is gearing up for EEA enforcement in June 2025

Watch on demand