In today's fast-paced retail environment, thriving on a global scale means more than just offering products internationally. It requires a deep understanding of regional preferences, local shopping behaviors, and tailored merchandising strategies. Our report, written in partnership with InternetRetailing, delves into the most effective strategies for retailers looking to expand their global footprint while maintaining a local touch. Drawing from exclusive research and the expertise behind nearly a quarter of the Top 50 EU retailers, this guide provides actionable insights on how to seamlessly combine search, merchandising, and recommendation strategies.

This report is a must-read for businesses looking to optimize their global eCommerce approach. Through real-world examples from leading retailers like La Redoute, Mango, and Harvey Nichols, we illustrate how successful brands are putting these strategies into action.

What you’ll learn:

• Key insights into understanding cross-border retail
• How to determine the right level of localization: How local should you go for international markets?
• Retailer best practices: Global thinking and acting local in practice
• How to localize your business for eCommerce success

Stay ahead in the competitive world of global retail with these actionable insights!