As an e-commerce merchandiser using Salesforce Commerce Cloud (SFCC), you're already familiar with the power of the robust Salesforce platform. But are you truly maximizing its potential to drive growth of your e-commerce sales?

Crownpeak Product Discovery, now available on Salesforce Marketplace , complements Salesforce Commerce Cloud by enhancing search, merchandising, and personalization, as you seek out improvement to conversion, sales growth, and success when scaling your e-commerce international.

Why Settle for Good When You Can Have Great?

Beyond Keyword Search: Salesforce Commerce Cloud is reliant on keyword search requiring significant manual, repetitive time and effort to continually optimise for accurate search results. Crownpeak’s AI Search capabilities use the product data from SFCC product catalogue and leverage AI and semantic search to optimize and automate search results to ensure your shopper always gets relevant results with minimal burden on your team. Imagine removing all zero search results by 98%, maximizing your chances of directing shoppers to the right product, even for the most ambiguous natural language queries. You can also reduce search refinement by 18% as accuracy and relevance is improved in search results. This is possible with Crownpeak out of the box, with AI models already trained in your retail vertical and common shopper demographics.

Personalization That Converts: The Crownpeak AI models allow for the perfect blend of automation and manual control. Your merchandising team can select and A/B test multiple algorithms, guided by business rules that align with your brand story and trading objectives. This enables highly relevant 1-to-1 personalization that drives an average 18% growth, all while keeping your team in full control. With full transparency of where and how AI is leveraged across your site, you avoid the need to train Einstein on your products and shopper behaviour from scratch. Instead, you can leverage our pre-trained models and customize them to your specific business goals.

Intelligent Merchandising: Crownpeak's ranking cocktails allows your teams to create sophisticated merchandising strategies that can be informed by any data point beyond just best seller or new in. Develop different strategies per category or per region or develop global rules which can dynamically adapt to local preferences and shopping behaviour all from one singe instance. This approach allows you to leverage your existing SFCC implementation but accelerate and automate the roll out of intelligent merchandising. Providing your merchandising team advanced capabilities to drive revenue and engagement whilst reducing manual merchandising tasks by up to 60% from our experience.

Visual Merchandising: Replicate the best curated in-store experience online with best-in-class visual merchandising moving beyond manual drag-and-drop. Empower your teams to leverage ranking cocktails and implement row-by-row visual merchandising effortlessly. Whether curating a landing page, developing a color pallet approach to a category, or automating “shop the look” and visually similar recommendations, Crownpeak’s visual merchandising capabilities give you the flexibility you need without the manual overhead.

Think Global and Act Local: We understand that handling multiple languages, currencies, and regional strategies with Salesforce Commerce Cloud is often manual and requires repetitive tasks to keep optimized to local needs. Crownpeak’s approach removes the complexity, allowing teams to inherit search and merchandising strategies with tweaks where necessary to meet localized campaigns and needs all from one single instance. With advanced user management, Crownpeak’s scopes capability ensures your merchandising teams are aligned to their trading priorities and responsibilities, providing admin management to give you oversight when managing the complexity of internationalization

Boost Salesforce Commerce with Crownpeak

Crownpeak isn’t just an add-on; it’s the missing piece that transforms and compliments Salesforce Commerce from a good platform into a great one. Whether you're looking to optimize search, enhance merchandising, or deliver a personalized shopping experience that resonates to every local of your global eCommerce operations. Crownpeak understands the challenge and opportunity ahead when seeking to boost ecommerce success with Salesforce Commerce Cloud.

Ready to see the difference Crownpeak can make?

Request a demo today to discover how Crownpeak can elevate your Salesforce Commerce Cloud experience and drive measurable results for your business