Experience Orchestrator (XO), formerly known as Early Birds, has undergone a significant transformation after being acquired by Crownpeak. This acquisition brought substantial investment to Early Birds evolving into XO, fueling a cutting-edge platform that enhances personalization and advanced recommendation capabilities. By integrating the expertise and resources of Crownpeak, XO has rapidly advanced, setting a new standard in e-commerce personalization. Now a key component of Crownpeak's Product Discovery solution, XO offers a powerful and seamless alternative to Target2Sell, enabling businesses to elevate customer engagement and drive higher conversions and average order values with AI-driven precision.

Why Switch from Target2Sell to Crownpeak, powered by XO?

1. Advanced Personalization with AI

• 1-to-1 Recommendations: XO excels in delivering highly personalized with the perfect balance of AI and co-piloted business rules and strategy defined by you. This personalized touch not only enhances the shopping experience but also drives higher conversion rates whilst retaining your brand story and business trading guidelines

• AI-Based Upsell and Cross-Sell: Automate your upselling and cross-selling strategies with XO’s intelligent recommendations, which adapt to real-time shopper behaviour, increasing basket size and average order value.

• Dynamic and Predictive Recommendations: XO’s self-learning algorithms continuously refine their predictions, ensuring that your customers always receive the most relevant and timely product suggestions.

2. Enhanced Testing and Optimization

• A/B Testing Capabilities: With XO, you can experiment with different recommendation strategies and optimize them for better performance using robust A/B testing and real-time analytics.

• Algorithms Orchestrator: XO’s extensive library of advanced algorithms enables you to customize recommendation strategies for various use cases. Beyond Crownpeak’s own algorithm library, our open approach allows you to integrate your own algorithms and collaborate with third parties. This flexibility lets you hybridize and A/B test to discover the optimal combination.

3. Improved Visibility and Control

• Google Chrome Extension: Unlike Target2Sell and many other recommendation platforms relying on a black box approach, XO provides full transparency into how algorithms and merchandising rules are applied across your e-commerce site, empowering you to make informed, data-driven decisions.

• Business Rule Integration: XO allows you to integrate AI automation with your business-specific merchandising rules, ensuring that all recommendations align with your strategic objectives.

4. Cross-Channel Consistency and Scalability

• Consistent Recommendations Across Channels: XO ensures that product recommendations are seamlessly integrated across all marketing channels, creating a cohesive shopping experience that reinforces your brand.

• Personalized Content and Popups: Engage your customers further with AI-powered content recommendations and personalized on-site popups that drive higher engagement and conversion rates.

Make the Switch to XO

XO is more than just a replacement for Target2Sell; it’s an upgrade that empowers your business to achieve new heights in customer personalization and engagement. By integrating XO into your e-commerce strategy, you can expect to see enhanced conversion rates, increased average order values, and a more personalized shopping experience for your customers.

Explore the possibilities with XO and discover how it can transform your approach to product discovery and recommendation. Take the next step in your e-commerce journey by transitioning to XO today. Ready to elevate your business? Request a demo to see how XO can make a difference for you.