The Power of UGC & Product Discovery
Join Crownpeak Hamari & Bazaarvoice for an insightful Lunch & Learn event focused on "The Impact of User generated content combined with Product Discovery on Increasing Your Conversion Rates for peak season " This event is designed for professionals looking to enhance their understanding of UGC and effective merchandising strategies and their impact on profitability.
Event Details:
Date: September 24th 2024
Location: Bazaarvoice Office - 3rd Floor, 1 Newman St, London W1T 1PB
12:00pm - 1:00pm Lunch & Network
1:00pm - 3:00pm Workshop
3:30pm – 5:30pm Experience - Join us for an immersive Fragrance experience like no other at the Fragrance shop, where you will get your own customized AI powered perfume followed by drinks
Event Overview
As the health and beauty retail sector gears up for the peak shopping season, the competition to capture consumer attention and drive conversions is fiercer than ever. Join us for an exclusive event where industry leaders Crownpeak, Bazaarvoice, and Hamari agency come together to explore the transformative impact of user-generated content (UGC) combined with advanced product discovery strategies. Learn how these cutting-edge solutions can elevate your brand’s performance and significantly increase conversion rates during the most critical time of the year.
Bazaarvoice is a leader in harnessing the power of user-generated content (UGC) to enhance product discovery and consumer engagement. By leveraging authentic customer reviews, ratings, and feedback, Bazaarvoice helps brands and retailers improve product visibility, guide purchasing decisions, and build trust with potential buyers.
Hamari agency is a systems integrator that works with best-in-breed technologies enabling brands transform and grow. Hamari focuses on helping brands compete and win on the digital shelf.
Key Takeaways
Learn how AI-driven product discovery and merchandising can enhance customer experiences and increase conversion rates.
Profitability Strategies: Explore how merchandising tactics can enhance profitability and boost revenue.
Automation vs Manual Merchandising: Compare the benefits and drawbacks of both approaches.
Personalized Search: Learn strategies to tailor search experiences that impact your conversions
Product Information Management: Learn why PIM systems can ensure your product content is accurate and complete and enhance your product discovery
System Integrators: Key qualities to look for in your next technical services provider
Grasp the vital impact of UGC on shaping consumer behavior and boosting sales, while leveraging it as a powerful tool for achieving peak season success.
Networking Opportunity
This event is not just about learning; it’s also a chance to network with industry experts and peers. Enjoy a delicious lunch while exchanging ideas and insights.
Guest Speaker
Marianne Morrison
Marianne is a passionate international business women who has travelled the globe over the last 15 years in her constant quest for sourcing the latest innovations in retail – focussed on the verticals of ecom, skincare, health, beauty and fashion. With a successful track record in fundraising for independent brands, creating and establishing a premium skincare brand to launch exclusively with Harvey Nichols and Virgin Atlantic, it doesn’t stop there! Marianne continued to develop a further skincare line which launched exclusively with PrettyLittleThing; ahead of joining a retail focussed investment fund where she led a significant technical project for In The Style once they had been acquired. Marianne has now established a boutique business growth agency incorporating her experiences, supply chain and incredible team who are ready to review your brand to help you grow. If you are seeking investment, seek support with your ecom or omnichannel strategy or just want to ask some questions about how to start, this session is not to be missed.