Recommend best sellers from the same category

Recommend best sellers from the same category

Encourage product discovery and increase click-through rate by displaying the most popular products in the same category.

For example, filter products by a specific category to align with the homepage marketing campaign.

A/B Test Suggestion: Recommend products from the same category vs diversified categories.

Key benefits:
• Increase product discovery
• Enhance shopper experience
• Increase CTR and CVR

Vertical

Fashion & Apparel, Health & Beauty, Homeware & Furniture, Grocery, Footwear & Accessories, others

Location

Homepage

Channel

Web, app, mobile

Implementation effort

Low

Cookies dependent

No

“Integrating personalization into a trigger strategy has allowed us to put the customer back at the centre of our decision-making process, strengthening our relationship with them.”