Localize recommendations at ease

La Redoute

Personalize at a local level to deliver relevant shopping experiences. Display different page content and product selections based on local data, seasons and campaigns.

Key benefits:
• Localized and personalized shopping experience
• Higher engagement
• Increase CTR and CVR

Vertical

Fashion & Apparel, Health & Beauty, Homeware & Furniture, Grocery, Footwear & Accessories, others

Location

Homepage

Channel

Web, app, mobile

Implementation effort

Low

Cookies dependent

No

“Integrating personalization into a trigger strategy has allowed us to put the customer back at the centre of our decision-making process, strengthening our relationship with them.”