Personalise emails with dynamic products and content to win loyal customers

La Redoute email

Create awareness and increase conversions across the catalogue by displaying best-selling products from a wide range of categories.

A/B Test Suggestion: recommend products from the same category vs products from diversified categories.

Key benefits:
• Increase product discovery
• Showcase your catalogue effectively
• Increase CTR and CVR

Vertical

Fashion & Apparel, Health & Beauty, Homeware & Furniture, Grocery, Footwear & Accessories, others

Location

Email

Channel

Web, app, mobile

Implementation effort

Low

Cookies dependent

No

“Integrating personalization into a trigger strategy has allowed us to put the customer back at the centre of our decision-making process, strengthening our relationship with them.”