Personalize homepage content and product recommendations

Forever New

Convert shoppers with a personalized product, content or category recommendation based on their demographics, location, spent, region and season, and on-site behaviour.

A/B Test Suggestion: Recommend personalized products vs best-selling products

Key benefits:
• Better shopping experience
• Higher engagement
• Increase CTR and CVR

Vertical

Fashion & Apparel, Health & Beauty, Homeware & Furniture, Grocery, Footwear & Accessories, others

Location

Homepage

Channel

Web, app, mobile

Implementation effort

Low

Cookies dependent

No

“Integrating personalization into a trigger strategy has allowed us to put the customer back at the centre of our decision-making process, strengthening our relationship with them.”