The way customers buy has fundamentally shifted. Where salespeople were once the primary gateway to product information, today’s empowered buyers have a range of digital resources at their disposal – your corporate website, competitors’ sites, user review platforms and social media, to name a few.

This creates a very different dynamic for organizations, changing from a sales-led mentality to marketing as the primary revenue driver. To accomplish this, marketing leaders need to understand how key strategic revenue levers connect to their function and responsibilities to make sure the company is set up for success.

Join best-selling author and Founder and CEO of How To SaaS, Shiv Narayanan, along with Lacey Ford, CMO of Crownpeak and SaaS company board advisor to discuss the critical growth levers to that impact marketing-driven revenues.

In this webinar you learn:

• How to identify core strategic growth levers
• The responsibilities marketing should shoulder to support each growth lever
• How to secure additional budget for marketing to drive key activities

Presenters:

Shiv Narayanan, Founder and CEO, How to SaaS

Shiv is the Founder and CEO of How To SaaS. As an advisor, consultant, and fractional CMO, Shiv has helped Private Equity investors and CEOs generate hundreds of millions of dollars in enterprise value with marketing and demand gen. Prior to How To SaaS, Shiv was the CMO of Wild Apricot, which was acquired by Personify and Rubicon Technology Partners in October 2017 and eventually flipped to Pamlico Capital in August 2018.

Lacey Ford, CMO, Crownpeak

Lacey leads marketing and sales development for Crownpeak and is responsible for go-to-market strategy and demand generation. Lacey is an experienced commercial executive with proven success driving strategic marketing, sales and partner programs to generate growth for companies ranging from start-ups to the Fortune 100.