DIGITAL DATA GOVERNANCE
Take command of your web presence
Automated digital governance solutions designed to help manage the quality and effectiveness of your digital experiences.
Automated solutions that get everyone swimming in the same direction.
Digital governance is a framework for establishing accountability, roles, and decision-making authority for an organization’s digital presence - its websites, mobile sites, portals, social channels, and any other touchpoints.
The greater and more far-flung your digital presence is, the more challenging and essential a digital governance program is for your organization. However, many companies struggle to put it into practice.
That’s partly because digital governance is so broad. It spans across organizations and requires policies around:
- Defining what’s important and aligning priorities
- Clarifying roles and responsibilities
- Creating accountability
- Complying with laws and regulations
- Adhering to internal standards
- Improving operational efficiencies
- Delivering more effective digital experiences
What is Digital Governance?
Digital Governance is the framework for establishing awareness, control and achievement in the collection of online data. Evidon helps businesses to achieve digital governance through monitoring and consent solutions, which improve site performance, operational efficiency, vendor accountability and adherence to global privacy & data protection regulations.
In addition, Evidon MCM will show your WebOps teams how exposed you are with respect to a particular vendor – how many pages that tag is present on, how fast or slow it is loading, and where it is collecting your customer data.
Building a strong data governance program is an iterative process – it’s certainly not something that can be done overnight. But with the help of the right technology that provides transparency into the marketing technologies running on your site and how they are using customer data, IT and the business owners are well on their way to preventing scenarios where lack of control led to major problems.
Manage your marketing tag data correctly and ensure no data is being leaked to competitors
Here are a few of the concerns we heard at a recent vendor management workshop:
“Setting pixels on your site is like introducing a Trojan Horse”
“Once you let a third party onto your site, they can do whatever they want”
These people are onto something. In fact, it’s estimated that 80% of the digital vendors on a brand’s site are placed there indirectly. This puts WebOps departments in a predicament as these unmanaged tags inevitably end up slowing down the website and putting data at risk. Building a strong program to manage customer data is one way WebOps can take control of this chaos and work cooperatively across the organization with other departments to ensure the website is running at full speed and free of vulnerabilities.
Our Focus: The Customer Experience
At Crownpeak, we focus on digital experience governance, specifically the aspects of digital governance that enhance the online customer experience. That’s because we see digital governance as more than a discipline for managing control. We believe when effective, it can elevate digital experiences, inform brand perceptions, and build customer trust.
Our solutions aim to automate and integrate digital governance into the content publishing process, with the goal of helping our customers achieve:
- Consistency across touchpoints
- Messaging accuracy
- Liability/risk mitigation
- Brand reputation protection
- A better user experience
- Customer trust through transparency
Provide Visibility and Control into Customer Data Management with the Right Technology
In order to have a process in place to manage how customer data is shared, WebOps teams need to be equipped with a tool that demonstrates how and where that data is being passed. Evidon MCM will show IT teams exactly how the marketing tech on their site is behaving – how fast it is loading and where data is being passed to third, fourth and even fifth parties. With this information in hand, the data governance council can put an effective process in place to prohibit this kind of sharing and/or put better controls around it.
Privacy and Consent Governance
Aside from the requirements of the General Data Protection Regulation (GDPR) and the ePrivacy directive, being upfront with your customers about the data you’re collecting and who has access to it is the right thing to do. Trust is a fundamental component of every customer relationship, but it doesn’t just happen – it starts with transparency and the fulfillment of a promise. And as customers continue to become more internet savvy, they will begin to demand it, steering clear of brands that lack integrity.
Our privacy and consent solutions are built on this foundation – the idea that people will respect and reward companies that disclose their intentions. That’s why we’ve built customizable templates that make it easy for companies to incorporate transparency into their digital experiences.
For companies that market their products and services to residents of the EU, we offer our GDPR Consent Solution, which is specifically tailored to meet the website compliance requirements of the GDPR and can be added to your website with little or no dev work. We also offer Site Notice, which has similar benefits, including the ability to disclose to site visitors any parties that may be collecting their data while on your site or apps.
Both products enable users to granularly control who can monitor their behavior, so they feel safe and protected when engaging with your brand’s digital footprint.
Digital Quality Governance
The ability to deliver consistently high-quality content plays a vital role in not only attracting new business, but maintaining and growing your existing customer relationships.
This makes a focus on the quality of content a fundamental necessity for any company that expects to compete on customer experience. But with so much content being produced across regions and distributed teams, managing its accuracy and effectiveness is a time-consuming, manual process that’s often skipped or overlooked altogether.
There is another way though, and it starts by putting an automated content governance system in place, like Crownpeak Digital Quality Management (DQM). A central hub for managing your digital governance structure, DQM gives you everything you need to deploy standards and tracked and manage KPIs. With a global view across all your digital properties, you can manage and optimize your digital presence as issues arise, and allocate your online resources more effectively.
With DQM, you get:
- Increased visibility of quality and consistency issues across your web presence
- Reporting on all errors found across hundreds or thousands of webpages
- Flags misspellings, broken links, violations of editorial, SEO, and accessibility standards
- The ability to add custom checkpoints based on your unique brand guidelines
- A single, unified platform to deploy your digital governance strategy and policies
- The ability to benchmark website performance internally and against peer organizations
- A system for managing and communicating online standards, and handling exceptions across your organization and regions
- Fully compliant content that meets regulatory standards, and is accurate and up-to-date.
- Visibility into all your digital assets across all web and media file types
Digital Supply Chain Governance
Today’s marketing initiatives are powered by a growing digital supply chain made up of vendors that help companies better target, personalize, and measure campaign outcomes, among other things.
Integrating these tools with your website or mobile apps often requires adding tags, which when poorly governed can cause a litany of issues that may result in a poor user experience, increased bounce rates, missed revenue opportunities, and more.
Our solutions help companies optimize tags to make sure that they’re delivering the benefits you expect. Our Tag Auditor with Trackermap ® technology analyzes all the tags on your site, reports on how they’re performing, and provides insights to guide you in making improvements.
"Of the CFOs who make digital governance a very high priority, over half report EBITDA growth of over 10% over the past three years."